TATO’s design concept results in a new economic and cultural scenario and in a future-oriented tradition of manual dexterity, knowledge of gestures and materials, handicrafts. All those elements that make Italy well-known in the world. There is no industry that can do without handicrafts.
TATO was conceived to do things well. This is what it’s dealing with. There’s a deep knowledge arising from the practice. Doing things well for a company producing lighting design and furnishing items, means to express a way to be and a precise attitude. It means to purposely design in an understated way a personal idea of what freedom is, a personal idea of new, of something you don’t look for, because you live with it every day.